SPECIAL K 🍓🥣

What I contributed

As the lead copywriter (and occasional hand model!) for Special K, I was tasked with crafting a quirky and engaging social identity that highlighted the deliciousness of the brand. My work focused on bringing the brand’s personality to life across multiple platforms, ensuring a consistent and appetizing message.

Crafting the magic

To develop this new social identity, I began by crafting a brand manifesto that captured the essence of Special K's appeal—deliciousness with a playful twist. From there, I extended this tone across Facebook, Twitter, Instagram, and various digital platforms, including product descriptions, web banners, and ads. Each piece was carefully designed to reinforce the brand’s unique voice and connect with our target audience in a fun and memorable way.

Rolling with the punches

The project required adaptability, particularly in maintaining a consistent brand voice while tailoring content to different social platforms. I embraced this challenge, continuously refining the messaging to keep it fresh and engaging across channels. The experience sharpened my ability to manage brand identity in a dynamic and ever-evolving social media landscape.

How it paid off

The new social identity successfully elevated Special K’s presence online, creating a stronger connection with its audience and driving engagement across all channels. The quirky, delicious-centric content resonated with consumers, reinforcing Special K's position as a go-to cereal choice. This project demonstrated my ability to lead creative brand initiatives that drive both awareness and affinity.

Additional copy samples:

Website Product descriptions