CLEAN & CLEAR 🧴🫧

How I Contributed

For Clean & Clear’s #Awkward2Awesome Holiday campaign, I crafted engaging social media content rewarding loyal followers and attracting fans from the Fifth Harmony audience. My role involved creating compelling social posts, banner ads, and scripted UGC, as well as managing YouTube descriptions and orchestrating responses featuring Fifth Harmony.

Crafting the magic

Together with my art partner, we conceptualized a holiday content strategy, including festive social posts and banner ads that resonated with Clean & Clear’s loyal fans. I scripted authentic UGC, replied to Tweets and Instagram comments, and wrote engaging YouTube descriptions to enhance brand presence and boost interaction.

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The girls from Fifth Harmony go LIVE with CLEAN & CLEAR to answer your #Awkward2Awesome holiday questions! For more holiday tips and treats from Fifth Harmony, make sure to follow CLEAN & CLEAR: Instagram and Twitter: @CleanandClear Facebook: https://www.facebook.com/cleanandclearUS For more videos on skin care tips and how to get clear skin, subscribe to CLEAN & CLEAR on YouTube: https://www.youtube.com/user/CleanandClearUS.

Rolling with the punches

I navigated the holiday season’s busy schedule and the challenge of aligning with Fifth Harmony’s fanbase, adapting content quickly based on engagement insights and feedback to maximize impact.

How it paid off

The campaign successfully delighted existing followers and expanded Clean & Clear’s reach by connecting with Fifth Harmony’s fanbase. This resulted in increased engagement, a growing follower base, and a memorable holiday promotion.