CABINET HEALTH 💊 ♻️
What I contributed
As the sole creative force behind Cabinet Health, I was responsible for defining and driving the brand's voice and strategy across all touch points. From packaging design to full-scale marketing campaigns, I built messaging that was consistent, compelling, and aligned with our brand vision. My work even took us to Shark Tank and into major retailers like CVS and Target.
Crafting the magic
I applied a strategic, data-driven approach to crafting content that clicked, using consumer insights and A/B testing to optimize our messaging across digital ads, emails, and social media. I built and managed our email and SMS channels from scratch, ensuring they exceeded industry benchmarks. My methodology was rooted in a deep understanding of our brand and its consumer, ensuring every piece of content reinforced Cabinet’s identity.
Rolling with the punches
In the fast-paced environment of a growing brand, flexibility was key. I continuously refined our creative strategies, staying agile in response to market trends and consumer behavior shifts. My focus was on fostering growth—both for the brand and in my approach to creative leadership. The launch of our retail partnerships and the national exposure from our Shark Tank appearance were significant milestones, and I used these experiences to further expand the brand's reach and fine-tune our marketing approach.
How it paid off
The results spoke for themselves—a 40% bump in conversion rates, and our email and SMS channels outperformed industry averages with a 29% open rate and a 2% click-through rate. These results were a testament to the power of a strong content strategy and authentic brand voice that resonated with our audience.
