I’m a strategic marketer and brand storyteller with a decade of agency experience, now focused on building healthcare brands from the ground up. After years of shaping stories and strategies for dozens of pharmaceutical brands at various growth stages, I’m now dedicated to helping innovative healthcare startups make their mark.

Most recently, I led the brand voice and content strategy for Cabinet Health, launching their sustainable, refillable system for over-the-counter and Rx meds in stores like CVS and Target.

With a deep understanding of the healthcare landscape, I craft creative campaigns that not only meet business goals but also navigate complex topics and regulations. I’m passionate about creating authentic brands that help people live healthier, happier lives and am open to roles where I can build compelling brand stories from day one.

Let’s chat: emmcmachen@gmail.com.